Does Your B2B Content Deliver?

Tagged

Content Marketing

Proven B2B content tips and tools (not only) for cyber security writers and other content marketing professionals, from startups to Fortune 500 companies.

Content Marketing

What Every Cybersecurity Content Writer Should Do

Are you "shoulding" and "musting" all over your readers in your B2B cybersecurity content? Research confirms: it doesn't work. Try this instead:

Writing

11 Blogs With Reviews of New Cybersecurity Books and Author Interviews

So you wrote a book. Which blogs review new cybersecurity books? How do you find book reviewers and score author interviews? Start with this list.

Cybersecurity

Hospitality: When Will We See a Hotel Safe Data Pledge?

I applauded when I saw the headline earlier this year: "Marriott International faces class action suit over mass data breach."

Podcast

7 New Cybersecurity Podcasts You Should Follow in 2021

2020 was a banner year for podcasts, mostly due to the COVID-19 lockdown. We listened to brand-new cybersecurity podcasts. Here are our seven picks you should keep an ear on in 2021.

Research

Hungry for B2B Cybersecurity Content

New research shows that B2B buyers and customers in the US engage with more content more often during the pandemic. What does this mean for cybersecurity content marketing?

Content Marketing

Do We Really Need Headline Capitalization Tools?

How do you capitalize headlines - on a blog, say, or in a whitepaper? And should you do it at all? Beware the one rule that must not be broken. The tools on the shortlist below will help.

Cybersecurity

This Cliché Will Harm Your Content Marketing

Nothing screams “I don’t know what I’m writing about, and for whom” as loud as publishing a B2B blog post that starts with “In today’s digital age…” So why is this cliché still a staple of cybersecurity content marketing?

Cybersecurity

Your Key to Unique ‘Remote Work’ Headlines

On IT security blogs, industry portals, and email newsletters, "remote work" dominates headlines and subject lines. How can you make your cybersecurity content stand out? For measurable results, take a science-based approach.

Cybersecurity

Is Your Cybersecurity Content Too Weak?

Wordy blog posts, lengthy whitepapers, and unfocused press releases are diluting the message of many IT security companies. How can your team avoid this trap?