Gerd Meissner

Gerd founded Cybersecurity Writers. Before, he created and managed content for a web isolation startup and wrote about business, IT, SaaS, and security as a journalist, ghostwriter, and book author.

Content Marketing

What Every Cybersecurity Content Writer Should Do

Are you "shoulding" and "musting" all over your readers in your B2B cybersecurity content? Research confirms: it doesn't work. Try this instead:

Research

Hungry for B2B Cybersecurity Content

New research shows that B2B buyers and customers in the US engage with more content more often during the pandemic. What does this mean for cybersecurity content marketing?

Content Marketing

Do We Really Need Headline Capitalization Tools?

How do you capitalize headlines - on a blog, say, or in a whitepaper? And should you do it at all? Beware the one rule that must not be broken. The tools on the shortlist below will help.

Cybersecurity

This Cliché Will Harm Your Content Marketing

Nothing screams “I don’t know what I’m writing about, and for whom” as loud as publishing a B2B blog post that starts with “In today’s digital age…” So why is this cliché still a staple of cybersecurity content marketing?

Cybersecurity

Your Key to Unique ‘Remote Work’ Headlines

On IT security blogs, industry portals, and email newsletters, "remote work" dominates headlines and subject lines. How can you make your cybersecurity content stand out? For measurable results, take a science-based approach.

Cybersecurity

Is Your Cybersecurity Content Too Weak?

Wordy blog posts, lengthy whitepapers, and unfocused press releases are diluting the message of many IT security companies. How can your team avoid this trap?